There is no single best way to get a website. Here is how a prebuilt website compares with doing it yourself, WordPress, GoHighLevel's builder, freelancers and agencies, including when each one is the better choice.
Quick answer
What is the best way for a local business to get a website?
If you want a fast, SEO-ready website without building it yourself, a proven prebuilt website is usually the quickest and lowest-risk option: live in about a week, from $97/mo, with hosting, edits and SEO handled. DIY builders suit tight budgets with spare time; agencies suit fully custom brands with larger budgets.
Updated
Time to launch
About 7 days
Monthly plans
From $97/mo
Guaranteed scores
100 SEO · 95+ speed
Contract
Month-to-month
Side by side
How the options compare
Scroll sideways on a phone to see every option.
What matters
PrebuiltWebMarketFrom $97/mo
DIY buildersWix, Squarespace, GoDaddy
WordPressSelf-managed
GoHighLevel builderFunnels & sites
FreelancerHired per project
Marketing agencyCustom build
Time to go live
About 7 days
Weeks of your time
Weeks to months
Days to weeks of your time
Usually 2–8 weeks
Often 1–3 months
Upfront cost
$399 setup
Low
Low to medium
Included in GHL plan
Medium to high
High
Who builds and maintains it
We do
You do
You or a developer
You do
The freelancer
The agency
Design proven in your industry
Generic templates
Generic themes
Funnel templates
Depends
Custom design
You can see the finished site first
100 SEO & 95+ speed guaranteed
Rarely
Sometimes
Hosting, SSL & security handled
You manage it
Varies
Monthly edits included
3 to unlimited
DIY
DIY or paid
DIY
Billed hourly
On retainer
SEO, AEO & GEO blog articles
Growth & Scale plans
DIY
DIY
DIY
Extra cost
Extra cost
CRM, automations & lead follow-up
Scale plan (GoHighLevel)
Add-ons
Plugins
Varies
Varies
Contract
Month-to-month
Platform plan
None
GHL subscription
Per project
Often 6–12 months
Other options vary by provider and plan; the table shows the typical experience for a local service business. Our figures come from our pricing and guarantees.
Which fits you?
When each option is the right choice
We would rather you pick the right option than the wrong one with us.
PrebuiltWebMarket
Choose it if: You want a proven, fast website live in about a week, with hosting, edits, SEO and lead follow-up handled for you.
Skip it if: You want a completely one-off design built from a blank page, or you enjoy building the site yourself.
DIY builders (Wix, Squarespace, GoDaddy)
Choose it if: You have more time than budget, a simple site is enough, and you are happy to design, write and update it yourself.
Skip it if: Your time is better spent running jobs, or you need strong local SEO and fast mobile scores without tinkering.
WordPress (self-managed)
Choose it if: You or a developer on your team want full control of code and hosting, and can keep plugins, updates and security under control.
Skip it if: Nobody will own updates and backups; outdated plugins are a common cause of slow or hacked sites.
GoHighLevel funnel & site builder
Choose it if: You already run GHL and need quick landing pages or funnels for campaigns, built by you or your team.
Skip it if: You want a full, SEO-led business website that ranks. Our Scale plan pairs a proper website with your GoHighLevel CRM.
Freelancer
Choose it if: You have a clear brief, a trusted freelancer and the time to manage the project and future changes.
Skip it if: You need ongoing edits, hosting and support without chasing someone each time something changes.
Marketing agency
Choose it if: You need a fully custom brand, large multi-channel campaigns and have the budget and time for a long engagement.
Skip it if: You mainly need a fast, high-converting website quickly, without a long contract or a large upfront fee.
How we compare
The eight things that decide it
Every option on this page is judged on the same eight points.
Speed to launchHow long until real customers can find and use the site.
Total costUpfront fees, monthly costs and the value of your own time.
PerformanceMobile PageSpeed and Core Web Vitals, which affect rankings and conversions.
SEO foundationsOn-page SEO, structure, schema and content that answer engines can cite.
Hosting & securitySSL, backups, updates and who fixes it when something breaks.
Ongoing changesHow edits, new pages and seasonal updates actually get done.
Lead handlingForms, booking, CRM and follow-up so enquiries turn into jobs.
Ownership & lock-inContracts, who owns the domain and content, and how easy it is to leave.
We have tried to be. Every option on this page is the right choice for some businesses, and we say when that is. Competitor details are kept general because prices and features change and vary by provider.
Why is PrebuiltWebMarket faster to launch than a custom build?
Each design is already built, tested and live as a demo, so we customise a finished website instead of starting from a blank page. You can open all 98 live samples before you buy.
I already use GoHighLevel. Do I still need a website?
GHL funnels are great for campaigns, but a full business website with service and location pages is what ranks in local search. We can send every website lead straight into your existing GoHighLevel account, and the Scale plan includes full CRM setup.
Can I move from Wix, Squarespace or WordPress without losing rankings?
Yes. We map your existing pages to the new site and set up redirects so the links and rankings you have built carry over, then submit the new sitemap to Google and Bing.
Am I locked into a contract?
No. All plans are month-to-month and you can cancel any time. You keep your domain, your content and your leads.
Want a straight answer for your business?
Book a free call and we'll tell you honestly which option fits, even if it isn't us.